A video I watched recently shared on FaceBook directed me to what was to become this month’s 50four50 project. That video was inspiring and so it is my pleasure to introduce you all to Veronika Scott and The Empowerment Plan.
The Employment Plan started off in 2010 as a class project for Veronika as a 20 year old product design student, and became a non-profit organization when she graduated in December 2011. It is an organization built around a single idea: to design a coat specifically for the homeless. The coat is self-heated, waterproof, and transforms into a sleeping bag at night. That idea has now transformed into a system of empowerment in which homeless women are paid to learn how to produce coats giving them an opportunity to earn money, find a place to live, and gain back their independence for themselves and their family.
Here are links directly to the source website they are …….
A word of abuse prompts a solution
The video that first attracted me to this month’s project ……..
Veronika initially designed the innovative sleeping bag coat to address the 1 in 42 Detroit residents that are homeless. This is particularly difficult in a city that experiences below freezing temperatures throughout the winter months. The Empowerment Plan has the dual purpose of making warm, durable coats for the homeless population, while also helping to train and employ them. With support from the community and certain key organizations, Veronika turned her school project into a fully viable non-profit business model.
Formerly homeless women are recruited through local shelters and placed in housing through local non-profit partners. Over 2,000 coats have been made and donated locally, nationally, and via international disaster aid relief. The goal is to grow and evolve the company over time, with the support of the Detroit community, shelters, foundations, and donors such as our 50four50 group.
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What can we do this month?
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